You Look Familiar is an interactive artwork which uses facial recognition to highlight the nature of passive tracking. It’s purpose is to question whether privacy actually exists when we use intrinsic or derived properties of an individual which can be collected fairly non-intrusively.

What happens to privacy when tracking incorporates the intrinsic properties of a person?

We can’t easily change the shape of our faces, and the subtle nuances in the way we type, touch, and swipe. Although some of these are learnt behaviours, a reduction of the cost of computation has allowed sophisticated fingerprinting techniques to adapt as we change as individuals.

Are we fighting against the inevitable?

With each and every interaction we give away a few bits of information about us. It only takes a few bits to make a link and break our pseudonymity.

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